Pas Normal Studios is a contemporary, technical cycling apparel brand based in Copenhagen, Denmark. Founded in 2014 by Peter Lange and Karl-Oskar Olsen, it aims to reinterpret modern cycling in a new context by combining technology, innovative design, relevant brand collaborations, and new manufacturing techniques. Its collections include Essential, Mechanism, and Off-Race, and it reaches customers worldwide through monobrand flagship stores, e-commerce, and a multi-brand retail network.
Concept
The concept of Pas Normal Studios is to create technically perfect apparel, combined with innovative designs, relevant brand collaborations and new manufacturing techniques that aim to define modern cycling within a new context.