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Pat McGrath Labs
Basic information
- Country
- United States
- Founded
- 2015
- Category
- Beauty and cosmetics / Lifestyle products
Overview
PAT McGRATH LABS is a makeup brand based in New York, USA, founded in 2015 by world-renowned makeup artist Pat McGrath. Starting with its debut product, “GOLD 001,” the brand offers high-performance cosmetics spanning eye, lip, and base makeup, as well as skincare. Its motto is “Use without caution,” reflecting an approach that embraces makeup as a form of free self-expression. The brand is available through its official online store and retailers such as Sephora.
Concept
I created my brand to inspire people to be playful, daring, and experimental with their makeup.
Tagline
Use without caution
Sub-brands
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Pat McGrath Labs Apparel 001 2017
An apparel/merchandise capsule line derived from PAT McGRATH LABS. It made its first drop in 2017 as “Pat McGrath Labs Apparel 001,” offering unisex items such as bomber jackets, hoodies, T-shirts, and sweatshirts. It translated the cosmetics slogan “Wear without caution” and the brand’s iconic motifs into clothing, serving as an entry point for engaging with the world of “Labs” in a form distinct from makeup products. The initial release was offered for a limited time.
A spin-off line that conveys the brand’s world beyond cosmetics