Pat McGrath Labs Apparel 001

Country

United States

Founded

2017

Category

Clothing

Pat McGrath Labs Apparel 001 is a unisex merch/apparel line from the U.S. beauty brand Pat McGrath Labs, founded by makeup artist Pat McGrath. It debuted in December 2017 on the official online store and at Dover Street Market New York, offering T-shirts, hoodies, MA-1 bombers, and other items in limited quantities. Its slogan is “WEAR WITHOUT CAUTION.”

I wanted to create a new, unisex way for people to love Labs without using cosmetics.

WEAR WITHOUT CAUTION

• Pat McGrath Labs 2015

  An apparel/merchandise capsule line derived from PAT McGRATH LABS. It made its first drop in 2017 as “Pat McGrath Labs Apparel 001,” offering unisex items such as bomber jackets, hoodies, T-shirts, and sweatshirts. It translated the cosmetics slogan “Wear without caution” and the brand’s iconic motifs into clothing, serving as an entry point for engaging with the world of “Labs” in a form distinct from makeup products. The initial release was offered for a limited time.

  A spin-off line that conveys the brand’s world beyond cosmetics