Tagline
PATRICK ASSARAF is proof that casual need not be sloppy, and luxury need not be exorbitant.
PATRICK ASSARAF is a brand focused on luxury basics, founded in 2011 by designer Patrick Assaraf, who launched his own label. Based in Toronto, Canada, it centers on high-quality everyday wear and offers a wide range of items, from men’s and women’s essentials to sportswear-inspired pieces. Its materials include Peruvian Pima cotton and Italian merino wool, and the founder himself is responsible for the designs.
Concept
Each item in the collection works with everything else, so men are able to pick and choose and it just works for them.