Tagline
I’m the heroine of my story
Peony is a lifestyle brand originating in Korea. It launched in Japan in April 2024 and presents “I’m the heroine of my story” (I myself am the heroine of my story) as its brand message. Its concept is “Loving myself is happiness.” Centered on self-affirmation, the brand offers mainly makeup products, including eyeshadow and lip products. It is operated by Ivy Co., Ltd., represented by CEO イ・ジヘ. Art direction and design are by 髙橋はるか.
Concept
Loving myself is happiness.