Pink Label

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Overview

Pink Label is a line by Denmark’s SAND Copenhagen. SAND Copenhagen was founded in 1981 by Søren Sand and Lene Sand, and aims to bring together Scandinavian simplicity and Southern European craftsmanship. Pink Label is described as drawing inspiration from the creative worlds of film stars, rock stars, writers, artists, and celebrities, adding “temperament” to Nordic refinement. The designs are said to be led by founders Lene and Søren Sand at the company’s design center, and the line can still be found on sale as “Sand Pink Label.”

Concept

Inspired by the artistic and creative worlds of film stars, rock stars, writers, artists, and celebrities, adding a touch of temperament to clean Nordic simplicity and elegance.

Related brands

Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1981-1998
1981 Parent brand
Sand
Clothing

A derivative collection that broadens the range of expression

External sales materials present the line alongside Black Label and Red Carpet as one of S

External sales materials present the line alongside Black Label and Red Carpet as one of Sand’s three collections. Male Standard describes it as an innovative and preppy collection, while Miinto lists it as one of the three collections; positioned between Black Label and Red Carpet, it broadens the range of expression toward a more modern direction with colors and patterns.

1998 Parent brand
F i.n.t
Clothing

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Pink Label

Country of origin, founding year, categories and parent brands.

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