Sand

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Overview

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CRAFTED WITH CARE
Sand (SAND / Sand Copenhagen) is a fashion brand founded in Copenhagen, Denmark, in 1981 by Søren Sand and Lene Sand. It focuses on women’s and men’s apparel. The brand states on its official website that it aims to unite “the simplicity of Scandinavian design” and “Southern European craftsmanship.” Its design studio is located in Como, Italy, and many items are produced in Italy and Portugal.

Concept

a desire to unite the best of both worlds: the simplicity of Scandinavian design and the soul of Southern European craftsmanship.

Related brands

Parent brands and sub-brands, ordered by founding year.

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4 brands
Founded
1981
1981 Sub-brand
Black Label
Clothing

Core tailoring line for men and women

One of Sand’s lines, with Black Label MW SS25 and Black Label WW SS25 listed on the offici

One of Sand’s lines, with Black Label MW SS25 and Black Label WW SS25 listed on the official website. External sales materials present Black Label as one of three collections alongside Pink Label and Red Carpet, offering tailoring and shirts for men and women. Within the brand, it is positioned as covering the broadest product range.

1981 Sub-brand
Pink Label
Clothing

A derivative collection that broadens the range of expression

External sales materials present the line alongside Black Label and Red Carpet as one of S

External sales materials present the line alongside Black Label and Red Carpet as one of Sand’s three collections. Male Standard describes it as an innovative and preppy collection, while Miinto lists it as one of the three collections; positioned between Black Label and Red Carpet, it broadens the range of expression toward a more modern direction with colors and patterns.

1981 Sub-brand
XO SHIRTS
Clothing

A men's line that establishes shirts as a distinct area

The official website features a collection page under the name XO SHIRTS, bringing togethe

The official website features a collection page under the name XO SHIRTS, bringing together men's short-sleeved and long-sleeved shirts. Within Sand, it presents shirts as a distinct area and, separately from Black Label, focuses on shirt offerings for the men's wardrobe. It is also included in the official collection listing.

- Sub-brand
Red Carpet
Clothing

A formal line for special occasions

An external sales line presented alongside Black Label and Pink Label as one of Sand’s thr

An external sales line presented alongside Black Label and Pink Label as one of Sand’s three collections. Male Standard describes it as offering refined styles, while Miinto presents it as one of the three collections with a formal-leaning position for special occasions. It is a collection for attire that can be worn by both men and women.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Sand

Country of origin, founding year, categories and parent brands.

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