Tagline
PLACEBO is for everyone!
PLACEBO is a Sweden-based fashion tech brand founded in 2019 by Israeli-born designer Roy Deli. Focusing on digital wear for self-expression on social media, avatars, AR, and games, the brand also creates physical wear, connecting digital and real-world fashion. It advocates inclusive clothing that is not limited by age, gender, or size, as well as sustainability, and combines CGI and 3D technologies with traditional garment-making. Founder Roy Deli also serves as creative director.
Concept
Inclusivity and sustainability are at the core of our brand ethos.