Tagline
Pleasure for All.
PLAYBOY began as a lifestyle and entertainment media outlet for men, founded in 1953 by Hugh Hefner and others in Chicago, Illinois, USA, and has since expanded into a brand offering lifestyle products such as fashion and accessories. Its slogan is “Pleasure for All.” The brand aims to connect people through “products, content, and experiences,” and its official store carries apparel, lingerie, accessories, and lifestyle products. Its iconic bunny logo is said to have been created by Art Paul, and the brand operates in approximately 180 countries.
Concept
Playboy is dedicated to connecting people with products, content, and experiences that enrich life.