POPPINS is a Japanese character apparel brand. It has been creating character fashion since Grace was founded, and was relaunched in 2021 after being transferred from Grace to its subsidiary L.W.C. The brand offers clothing, bags, and fashion accessories featuring characters such as PEANUTS and Miffy, centered on casual basics. It proposes “character coordination” that adults can enjoy, and its concept is to bring a sense of delight to everyday life through character-themed items.
Concept
Centered on casual basics, the brand adds a playful touch for adults and brings a sense of delight to everyday life through items featuring characters that lift the spirits. It proposes “character coordination” that adults can enjoy.