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PRAY FOR

PRAY FOR

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Category: Accessories

Overview

PRAY FOR is a silver jewelry brand developed as a diffusion line of the jewelry brand LYLY ERLANDSSON. Design and production are handled by the same brand’s creative team, and the line specializes in cross motifs, long regarded as symbols of prayer and faith. Its offerings include rings, pendants, earrings, chains, and bracelets. In keeping with the name “PRAY FOR,” meaning “to offer a prayer,” the brand officially espouses the idea that the wearer decides what to pray for.

Concept

“PRAY FOR”—to offer a prayer. The object of that prayer is left to the individual.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

LYLY ERLANDSSON

Parent brand

Accessories

A diffusion line focused on cross motifs

PRAY FOR is an official diffusion line developed by LYLY ERLANDSSON, with design and produ

PRAY FOR is an official diffusion line developed by LYLY ERLANDSSON, with design and production handled by the brand’s creative team. While LYLY ERLANDSSON’s core designs use flowers, plants, and colored stones, PRAY FOR focuses on cross motifs and offers items such as rings and pendants. Sharing the parent brand’s background in jewelry making, it is positioned as a line with a distinct motif and design direction.

2012 Parent brand

LYLY ERLANDSSON

Accessories

A diffusion line focused on cross motifs

PRAY FOR is an official diffusion line developed by LYLY ERLANDSSON, with design and produ