Private Stock

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The luxury of simplicity
Private Stock is a menswear label launched in New York by Jon Koon. Founded in 2010, it developed from the meeting of East and West, incorporating perspectives on materials and craftsmanship from around the world. Its flagship store at 76 Wooster St presents the brand experience across two floors, combining ready-to-wear with individual sales.

Concept

When Europe met Japan, got married in Hong Kong, and took a honeymoon in New York City.

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