P.U.K

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Overview

P.U.K is a streetwear brand launched in China in 2022 by rapper 布瑞吉 (Bridge). The name is an abbreviation of Peaceful United Kingdom, and Bridge is responsible for product design and the brand’s direction. Against the backdrop of hip-hop culture, it offers apparel and lifestyle products, with 1990s hip-hop as the foundation of its design. Centered on the “Earthling” graphic IP, it expresses an affinity with music culture and the team’s attitude. The name’s P stands for Peace, U for United, and K for Kingdom, conveying aspirations for peace, solidarity, and an ideal land of dreams.

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