Tagline
Brave, Confident, Determined, Joyful. Cool eyewear for active living.
PUMA Eyewear is the eyewear division of sports brand PUMA, offering optical frames and sunglasses. PUMA and Charmant entered into a licensing agreement in 2006, and collections have been developed in partnership with Kering Eyewear since January 2016 (also sold at PUMA’s physical stores and online store). The collection is divided into three segments—Performance, Active, and Sportstyle—and includes offerings intended for running and golf. The slogan is “Brave, Confident, Determined, Joyful. Cool eyewear for active living.” PUMA was founded by Rudolf Dassler in Herzogenaurach, Germany, in 1948.
Concept
PUMA Eyewear merges performance and trends, innovation and fashion, sport and lifestyle.