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PUMA Hoops
Basic information
Overview
PUMA Hoops is the basketball division/line developed by PUMA, the sports brand originating in Germany. As part of PUMA’s return to the basketball category in 2018, it focuses on performance basketball shoes and related apparel. It also develops signature products through partnerships with athletes, and creates and communicates products that emphasize the intersection of sport and culture.
Concept
PUMA’s culture first approach – blurring the lines between sports, culture, music and fashion.
Tagline
FOREVER. FASTER.
Parent brands
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PUMA 1948
PUMA Hoops is the basketball division that PUMA has developed around the premise of balancing athletic performance and culture since its full-scale return to basketball in 2018. In 2024, it launched its first global basketball campaign and is expanding its business through players’ individuality, signature development, and athlete contracts. As the core of PUMA Basketball, it connects on-court functionality with off-court expression.
A core line connecting basketball competition and culture