PUMA SELECT

Country

Germany

Founded

2014

Category

Clothing / Accessories / Footwear

PUMA SELECT is a collaboration line and curated initiative developed by PUMA, the sports brand originating in Germany. Focusing on highly limited products, it offers footwear, apparel, and accessories through collaborations with designers, artists, and others. A collection was presented in Tokyo in 2014, and the line is positioned at the intersection of sport, fashion, and street culture.

Select is how we define and re-define ourselves. This is where we try new things, take risks, and let artists and designers run free with imagination. Because doing the same old thing has never been the PUMA way. Since 1948, PUMA has pushed boundaries and buttons to produce a future that’s bolder and brighter. This season, we find new ways to evolve heritage icons into modern icons, innovating from within and pairing with artistic, influential, and game-changing collaborators to move the worlds of sport and fashion forward. These collections are the result of every limit pushed to produce a game that’s fresher than ever. Try to keep up.

• PUMA 1948

  PUMA SELECT is an editorial line responsible for PUMA’s Sportstyle Prime & Select area, positioned at the intersection of sport, style, and creativity. On PUMA’s official e-commerce site, SELECT has its own collaboration lineup, and Sportstyle Prime & Select is also identified as a priority area in the 2026 brand strategy. Separate from performance lines organized by sport, it brings together collaborations with streetwear and fashion.

  A core line responsible for sportstyle collaborations