Tagline
Find your own favorite…
pur chouchou is a brand focused on hair accessories such as scrunchies, hair clips, hair ties, and headbands. Its name is a coined term combining the French words pur (“pure”) and chouchou (“favorite”), and the brand is presented as a hair-accessory specialty shop centered on the wishes to remain pure and find one’s own favorites. ZOZOTOWN also has product pages showing prices as of April 30, 2026. The brand also shares the message, “May you add your favorites to your hair arrangements and enjoy every day.”
Concept
The brand name is a coined term combining the French words pur (“pure”) and chouchou (“favorite”), and the brand is presented as a hair-accessory specialty shop centered on the wishes to remain pure and find one’s own favorites.