Purpred is a footwear brand launched in Japan in 2022 by designer Akane Hasui. Its range includes boots, loafers, flat shoes, pumps, and sandals. The brand seeks to create shoes that balance practicality and fashion, suit the everyday lives of contemporary women, and feature designs that establish a distinct style. It views shoes as products, much like chairs, and draws inspiration from everyday products to bring a fresh sense of balance to the feet. The brand name is a coined word combining purple, a color associated with Hasui, and red, from her name Akane.
Concept
The brand seeks to create shoes that suit the everyday lives of contemporary women without compromising on practicality or fashion, alongside designs that establish a distinct style.