Tagline
Timeless style never goes out of fashion!
Rachel Riley is a luxury children's clothing brand founded in 1998 by Rachel Riley in the UK. Focusing on clothing for babies, boys, and girls, it designs its collections in the UK, drawing inspiration from traditional British children's clothing and designs from the 1950s and 1960s. Hand embroidery, hand smocking, knitted motifs, and original prints are signature elements, and the brand is committed to creating clothes that can be passed down through generations. Its collections are sold around the world, including in department stores and independent boutiques, and have been worn by children of the British royal family.
Concept
Creating modern heirlooms that can be passed down through generations