Red Fleece is a sub-brand launched by Brooks Brothers in 2013. Originating in the United States, it focuses on men's and women's casualwear and ready-to-wear. The line targets younger consumers with a modern reinterpretation of traditional preppy heritage, slim fits, and accessible price points, and offers a wide range of items including shirts, chinos, blazers, knitwear, and accessories. Brooks Brothers initially described the collection as “designed with young entrepreneurs in mind.”
Concept
A line that modernizes traditional preppy style for younger consumers, offering slim silhouettes at accessible prices.