Levi's Skateboarding

Basic information

Country
United States
Founded
2013
Category
Clothing

Overview

Levi's Skateboarding is Levi's apparel line for skateboarding. It was announced in fall 2013 as the brand's first collection for a global audience, and offers items designed, developed, and tested by skaters. Levi's brand designer Nick and merchant Adam also conduct testing as part of the core team. Guided by “Skating is a way of life,” the line combines classic Levi's styling with comfort and durability. Levi's (Levi Strauss & Co.) was founded in San Francisco in 1853, and also works with local skate shops, donates boards, and supports skatepark construction.

Concept

The Levi’s® Skateboarding collection combines classic Levi’s® styling with superior construction, comfort and durability to match the demands of skateboarding.

Tagline

Skating is a way of life.

Parent brands

  • Levi's 1853

    A line that redesigns Levi’s signature silhouettes for skateboarding, adding durability, mobility, and comfort to classic looks. Unlike the fashion-focused Red Tab and Premium lines, it prioritizes functionality for use in action sports and is also developed in collaboration with skate shops.

    A functional line adapted for skateboarding.