Tagline
EVERYDAY SCULPTING FOR THE EVERYDAY WOMAN
REFRAME is a women's brand founded in 2024 by Ananya Gupta and based in Punjab, India. Its offerings center on shapewear and include bodysuits, underwear, and accessories designed to be worn without a bra. The brand aims to address inconveniences associated with getting dressed and rethink how people relate to fashion and their bodies, offering everyday items that prioritize comfort and functionality.
Concept
We believe in shifting how you feel - about fashion, your body and yourself. We're reimagining and reframing what fashion feels like, one thoughtfully designed essential at a time.