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REGENERATION

REGENERATION

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Country: France
Founded: 2018 2010s
Category: Textiles and material technology Clothing Bags Accessories
Related brands: Textiles and material technology brands founded in the 2010s Textiles and material technology brands from France

Overview

Tagline

TO LOVE IS TO REPAIR.

REGENERATION is an upcycling process/line by Marine Serre, from France. In 2018, she launched an upcycling program in which Marine and her team transform end-of-cycle products into new clothing, accessories, and jewelry. This process, which the brand calls “Regeneration,” complements 100% recycled materials. Since SS20, it has been incorporated into the White Line, Gold Line, and Red Line, and released with a Regenerated label.

Concept

The unavoidable Marine Serre ethos from the beginning: a felt drive to alter and transform the existing material surrounding.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

Marine Serre

Parent brand

Clothing

An early independent line focused on recycled materials.

In official materials as of Spring/Summer 2020, this was a line dedicated to recycling and

In official materials as of Spring/Summer 2020, this was a line dedicated to recycling and upcycling, set up as one of the three lines supporting Marine Serre’s seasonal structure. It foregrounded the idea of transforming used materials into new garments and served as a precursor to the integration of upcycled products into WHITE LINE, GOLD LINE, and RED LINE. It was an independent line symbolizing the brand’s early circular design.

2017 Parent brand

Marine Serre

Clothing

An early independent line focused on recycled materials.

In official materials as of Spring/Summer 2020, this was a line dedicated to recycling and