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Richmond Denim

Richmond Denim

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Country: United Kingdom
Founded: 1987 1980s
Category: Clothing
Related brands: Clothing brands founded in the 1980s Clothing brands from United Kingdom

Overview

Tagline

He creates culture.

Richmond Denim is a denim line launched under his own name from 1987 onward by British designer John Richmond, who was born in Manchester. Rooted in London’s post-punk, street culture, and music, it is positioned as one of the main lines of John Richmond. In the early 2000s, it made its runway debut in Milan, and RICH jean became a symbol of the brand. Its creative philosophy is “Destroy, Disorientate, Disorder,” and it has developed around a combination of rebelliousness and refinement.

Concept

Destroy, Disorientate, Disorder

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1987

Year Brand Category Description

1987

John Richmond

Parent brand

Clothing

A diffusion line expanding the brand’s denim focus

Richmond Denim is a derivative line developed by separating out John Richmond’s denim segm

Richmond Denim is a derivative line developed by separating out John Richmond’s denim segment, and is described in available materials as a diffusion line. It translates elements rooted in the main brand’s rock influence into a denim-focused offering. Unlike separate lines aimed at younger customers, such as Richmond X, it has served to broaden the brand’s entry points around a material category.

1987 Parent brand

John Richmond

Clothing

A diffusion line expanding the brand’s denim focus

Richmond Denim is a derivative line developed by separating out John Richmond’s denim segm