Tagline
Rimless eyewear that refines your presence. From Tokyo.
RIMLESS TOKYO is an eyewear brand originating from Atelier Macri, a communication concept store in Kiyosumi-Shirakawa, Tokyo. It began its nationwide rollout on March 20, 2026. Its catchphrase is “Rimless eyewear that refines your presence. From Tokyo.” The brand reinterprets rimless construction through a contemporary sense of style, centering on the role of “refining impressions.” Its eyewear complements the balance of an outfit while bringing out the wearer’s natural expression and presence. It offers eyewear for people of all genders and ages.
Concept
An eyewear project from Tokyo that reinterprets rimless construction through a contemporary sense of style and proposes the role of “refining impressions.” It fills subtle gaps in an outfit and quietly brings its overall balance into harmony. Rather than masking the wearer’s individuality, it brings out their natural expression and presence.