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RIMOWA

Basic information

Country
Germany
Founded
1898

Overview

RIMOWA is a luggage brand founded in Cologne, Germany, in 1898 by Paul Morszeck. Its core products are suitcases made from aluminum and polycarbonate, and it also offers bags and travel accessories. The grooves in its aluminum shell, introduced in 1950, became an iconic design code. Guided by the idea of using products for a long time through repair, the brand offers a lifetime guarantee on its suitcases. LVMH acquired a stake in 2016, and RIMOWA joined the group in 2017.

Concept

Ingenieurskunst – our masterful combination of German design, innovation, and craft.

Tagline

ENGINEERED FOR LIFE

Sub-brands

  • RIMOWA Eyewear 2020

    A derivative line through which RIMOWA officially extended the values of functionality and lightness in travel gear into eyewear (the brand’s first eyewear collection). Production and distribution are developed through a partnership with Thélios, an LVMH-affiliated eyewear specialist, complementing the suitcase-centered product range with wearable items of a different kind. Alongside Never Still and Personal, it is positioned to drive category expansion.

    A line extending the functionality of travel into eyewear

  • RIMOWA Never Still 2020

    A soft-bag line launched by RIMOWA to extend its business beyond hard luggage and cover everyday mobility needs, including commuting, business travel, and urban life. It transfers luggage-derived functional features into the bag category, such as the brand’s groove design and sleeves for attaching bags to suitcases. Its role is to serve everyday carry, distinct from RIMOWA’s core suitcase business. Alongside RIMOWA Personal and RIMOWA Eyewear, it is a central line in the expansion into lifestyle categories.

    Focused primarily on soft bags for everyday use and commuting

  • RIMOWA Personal 2020

    A spin-off line in which RIMOWA applies the forms and material technologies of its suitcases, such as grooved polycarbonate, to small, wearable cases. After appearing in a capsule project for Dior Men’s Summer 2020 collection, it was incorporated into RIMOWA’s core range of travel and daily accessories, serving as an entry point distinct from its luggage. Like Never Still, it helps expand the range of products for areas surrounding travel.

    A spin-off line of small, wearable cases