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RIMOWA Never Still
Basic information
Overview
RIMOWA Never Still is a soft bag collection announced on November 19, 2020, by RIMOWA, a travel and luggage brand from Germany. Made in Italy, the collection includes backpacks, totes, duffel bags, and briefcases, and is designed for uses ranging from commuting to travel, with a reinterpretation of RIMOWA’s iconic groove pattern and practical features such as sleeves for attaching to suitcases.
Concept
With functionality at its core
Tagline
Functional bags for travel and daily life
Parent brands
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RIMOWA 1898
A soft-bag line launched by RIMOWA to extend its business beyond hard luggage and cover everyday mobility needs, including commuting, business travel, and urban life. It transfers luggage-derived functional features into the bag category, such as the brand’s groove design and sleeves for attaching bags to suitcases. Its role is to serve everyday carry, distinct from RIMOWA’s core suitcase business. Alongside RIMOWA Personal and RIMOWA Eyewear, it is a central line in the expansion into lifestyle categories.
Focused primarily on soft bags for everyday use and commuting