Tagline
THE PASSION FOR THE SEA WAS THE KEY TO EVERYTHING
RRD is a brand born between Tuscany (Grosseto), Italy, and the shores of Maui, Hawaii. Roberto Ricci laid its foundations in 1989, and it developed into technical clothing for aquatic sports. The first surf shorts, T-shirts, and Bermuda shorts were created in 1994. The brand’s philosophy is “Performance combined with DESIGN and FUNCTIONALITY,” emphasizing the combination of sports performance, design, and functionality, and defining the direction of its clothing through research and development. The collections are reinterpreted by creative director and CEO Roberto Bardini, and the brand operates in a field that connects material technology with garment-making.
Concept
Performance combined with DESIGN and FUNCTIONALITY