rokh is a fashion brand launched in London in 2016 by Korean-born designer Rok Hwang. Centered on tailoring, the brand offers womenswear and menswear through methods of deconstructing and reconstructing wardrobe elements, with designs that are structural, timeless, and focused on adaptability. Guided by the philosophy, “The Rokh philosophy is to give the image new value,” it received the Special Prize at the 2018 LVMH Prize. Since 2019, it has presented collections at Paris Fashion Week.
Concept
The Rokh philosophy is to give the image new value.