ROPE' PICNIC

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Overview

Tagline

Life is a picnic.
ROPE' PICNIC is a women's brand launched in Japan in 1998 by JUN Co., Ltd. Centered on casual wear with a French influence and fashion accessories, it mainly operates in station buildings and shopping centers. Its brand concept is “Life is a picnic. / On days when I wear clothes I love, I become a little bolder.” In addition to original products, it operates several business formats, including a lifestyle goods business and a kids' line.

Concept

On days when I wear clothes I love, I become a little bolder. It evokes cute, exciting everyday life, like a picnic, spent wearing clothes one loves.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1968
1968 Parent brand
ROPÉ
Clothing

A French casual extension line geared toward everyday life

A line derived from ROPÉ in 1998, it was launched for women who enjoy everyday life with t

A line derived from ROPÉ in 1998, it was launched for women who enjoy everyday life with the feeling of going on a picnic. In contrast to ROPÉ’s refined elegance, it plays a role in expanding a daily style centered on goods, combining trends with a French sensibility. Its scope has since broadened beyond women’s clothing to include goods and kids’ items, and it serves as an entry point for experiencing ROPE’s worldview in its most everyday form.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ROPE' PICNIC

Country of origin, founding year, categories and parent brands.