Tagline
A State of Mind
RtA is an American fashion and lifestyle brand launched in Los Angeles in 2013. Founded by Eli Azran and David Rimokh in 2013, Evelyn Ungvavi joined later. The brand offers women’s and men’s ready-to-wear, as well as accessories. The brand name, Road to Awe, is described as “more than a meaning in words; it’s a mindset,” with fearless self-expression and constant evolution at its core. The leather biker jacket is presented as a signature piece.
Concept
Road to Awe, the meaning behind RtA, is more than a phrase; it’s a mindset.