RuNaKi'Hu'

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Overview

Tagline

We make every season your birthday.
RuNaKi'Hu' is a women's casual fashion brand launched by South Korea's Top Choice. Its predecessor, XTONZ WOMAN, officially launched in 2024 as the women's line of streetwear brand XTONZ, and was renamed RuNaKi'Hu' in 2025. The brand states that it aims for a free-spirited feel unconstrained by trends and designs clothes that fit into a variety of wardrobes. It primarily offers clothing, along with fashion accessories such as bags. The brand name combines Japanese words representing the four seasons.

Concept

Aims for a free-spirited feel unconstrained by trends and designs clothes that naturally fit into any wardrobe.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
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- Parent brand
XTONZ
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An independent line embodying XTONZ's vision for women

RuNaKi'Hu' began in 2024 as XTONZ's women's line under the name “XTONZ WOMAN” and changed

RuNaKi'Hu' began in 2024 as XTONZ's women's line under the name “XTONZ WOMAN” and changed to its current brand name in 2025. While its parent brand, XTONZ, offers unisex youth casualwear characterized by a challenging mood and loose silhouettes, RuNaKi'Hu' focuses on women's casualwear, presenting a free-spirited style unbound by trends and kitschy, story-driven motifs. The name change was made to clarify the brand's story and identity. Within XTONZ, it is independently positioned for women, distinct from the parent brand's unisex line.

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Brands that share a country of origin, founding period, category or designer.

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