Tagline
Today’s Basic
RYOKO KIKUCHI is a Japanese fashion brand. It began developing its licensing business in 2000 and offers women’s clothing and accessories centered on creations involving Ryoko Kikuchi. The brand advocates “Today’s Basic,” which values comfort and silhouette in minimalist items, and “Second Basic,” designed to be comfortable on the body. Its offerings incorporate a focus on quality materials and construction, as well as perspectives grounded in nature, ecology, and ethics.
Concept
“Today’s Basic, with a touch of trend incorporated into the basics”
Comfort and silhouette are valued even in minimalist items.
Items are carefully selected for the quality of their materials and construction.
Contemporary items are proposed through a fresh perspective on diversifying values.
“Second Basic, comfortable on the body and unassuming”
Silhouettes support body shape.
A focus on nature, ecology, and ethics forms the foundation.
A second set of basic items is proposed through a fresh perspective.