Tagline
Moments of sparkling wonder, overflowing with everyday joy
SABON is a bath and body care brand founded in 1997 in Tel Aviv, Israel, by Avi Piatok and Sigal Kotler-Levy. It began by selling handmade soap by weight and has expanded into body care, bath products, face care, hair care, and home care, with its body scrub made with Dead Sea salt and botanical ingredients as a signature product. The brand’s official website states that, with love and gratitude for nature and people, it aims to bring joy, wonder, and tranquility to everyday life. The body scrub, introduced in the year the brand was founded, became one of its signature products, and the brand now operates around the world.
Concept
With love and gratitude for nature and people, the brand aims to fill everyday moments with joy and wonder and bring a deep sense of tranquility.