Samsonite

Samsonite Black Label is a premium-oriented derivative line offered by Samsonite, sold as a collection positioned above the core line in terms of the use of high-quality materials and specifications. Through dedicated collection pages, availability at flagship or dedicated sales areas, and examples of collaborations with designers, it is positioned as distinct from the core Samsonite line in material selection, distribution channels, and price range.

Samsonite RED is positioned as a casual-oriented sub-brand aimed at urban consumers and younger people, with a range centered on practical items such as backpacks and everyday bags. Corporate materials also explicitly identify it as the “Samsonite Red sub-brand” and indicate an increased focus on expansion, particularly in the Asian market. It is a spin-off line with a distinct role from the core brand in terms of target audience, design, and distribution.