szu
/
Fashion brands
/
Samsonite RED

Samsonite RED

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: South Korea
Founded: 2010 2010s
Category: Bags Accessories
Related brands: Bags brands founded in the 2010s Bags brands from South Korea

Overview

Samsonite RED is a contemporary casual bag brand launched in Korea in 2010 by the global travel brand Samsonite. Its product range focuses on bags, backpacks, totes, lightweight suitcases, and accessories, and it officially targets younger, fashion-conscious consumers. Against the backdrop of its parent brand’s distribution capabilities, it has expanded its sales network mainly across Asia and contributed to the growth of the group’s casual category.

Concept

aimed at a younger, more fashion-conscious consumer.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1910

Year Brand Category Description

1910

Samsonite

Parent brand

Bags

An accessible line of casual products for everyday use

Samsonite RED is positioned as a casual-oriented sub-brand aimed at urban consumers and yo

Samsonite RED is positioned as a casual-oriented sub-brand aimed at urban consumers and younger people, with a range centered on practical items such as backpacks and everyday bags. Corporate materials also explicitly identify it as the “Samsonite Red sub-brand” and indicate an increased focus on expansion, particularly in the Asian market. It is a spin-off line with a distinct role from the core brand in terms of target audience, design, and distribution.

1910 Parent brand

Samsonite

Bags

An accessible line of casual products for everyday use

Samsonite RED is positioned as a casual-oriented sub-brand aimed at urban consumers and yo