J KOO is a womenswear ready-to-wear brand launched in Seoul, South Korea, in 2010 by the married couple Yeonjoo Koo and Jinwoo Choi. The brand name derives from the initials of both designers. It incorporates their knowledge of traditional British menswear tailoring, which they studied at Central Saint Martins. Centered on the precise tailoring associated with menswear, the brand translates it into classic yet contemporary looks.
Concept
The duo has incorporated their knowledge of menswear to establish a unique womenswear brand that mirrors the traditional tailoring techniques of menswear to create a classic yet contemporary look.