pushBUTTON is a fashion brand launched in Seoul, South Korea, in 2010 by creative director Seung Gun Park. It is centered on a “hybrid” approach that combines a street-oriented casual sensibility with a high-end feel, and presents a gender-fluid vision called “Humanswear” that transcends boundaries of age and gender. Building on timeless classics, it conveys messages through humorous twists and storytelling.
Concept
Humanswear