SHIPS Days STANDARD

Country

Japan

Founded

2016

Category

Clothing

SHIPS Days STANDARD is a label launched in 2016 by SHIPS Days, a lifestyle brand developed by SHIPS, a Japanese select shop. It organizes everyday wear that became staples at SHIPS Days as “STANDARD,” and focuses on basic clothing such as shirts, cut-and-sew tops, sweatshirts, and dresses. It aims to balance accessible prices with quality, with its choice of materials and sewing following SHIPS Days’ standards.

A label conceived around everyday wear that offers Good Price and Good Quality. With the aim of bringing essential everyday wear for a thoughtful life to more people, it offers staple SHIPS Days items at accessible prices (“Good Price”), with material selection and sewing that adhere to SHIPS Days’ standards (“Good Quality”).

Everyday wear with Good Price and Good Quality

• SHIPS 1975

  “SHIPS Days STANDARD,” derived from SHIPS Days, was introduced as a label that brought together everyday clothing established as staples at Days under the name “STANDARD.” It explicitly stated that it maintained SHIPS Days’ standards for materials and construction while emphasizing a balance between price and product, and it served to bring SHIPS Days’ basics to a broader audience.

  An accessible label bringing together Days’ staples