SHIPS Primary Navy Label

Basic information

Country: Japan
Founded: 2014
Category: Clothing

Overview

SHIPS Primary Navy Label is a women's label (concept shop) launched by SHIPS in Ginza, Tokyo, in March 2014. Based on traditional style, it proposes “basics in progress,” centered on dress-down casual and traditional elements, and offers daily wear under the theme “GINZA BASIC.” Its collections comprise original and selected items under the direction of Etsuko Miita.

Concept

Born in Ginza, a city for adults, SHIPS's dress-down casual and traditional styles are the basis for its proposal of basics in progress.

Tagline

GINZA BASIC

Parent brands

SHIPS 1975

A derivative label of SHIPS in the women’s segment, proposing “basics in progress” based on traditional style. Its product descriptions also explicitly position it as grounded in SHIPS’s dress-down casual/traditional style. Compared with “SHIPS for women,” it foregrounds traditional elements and serves to reinforce the foundation of everyday polished casual wear.

An upper-tier women’s label centered on traditional style