SIERRA DESIGNS

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Overview

Tagline

Think Outside.
SIERRA DESIGNS is an outdoor brand founded in California, United States, in 1965 by George Marks and Bob Swanson. Drawing on the founders’ outdoor experience in product development, the brand offers tents, sleeping bags, backpacks, apparel, and other products. Its founding principle is to provide quality gear so that everyone can enjoy the outdoors, regardless of their background or experience. The 60/40 cloth mountain parka, introduced in 1968, is one of its signature products.

Concept

All people deserve to have good gear for exploring the outdoors, regardless of their background or experience level.

Related brands

Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2006-2009
2006 Sub-brand
MT. RAINIER DESIGN
Clothing

An independent brand reworking the 60/40 lineage for Japan

MT. RAINIER DESIGN is a Japanese outdoor brand launched by 聖林公司 in 2006. It is not an offi

MT. RAINIER DESIGN is a Japanese outdoor brand launched by 聖林公司 in 2006. It is not an official sub-line of SIERRA DESIGNS, but occupies an independent position, developing the lineage of the brand’s signature 60/40 cloth and mountain parka through projects planned in Japan. Its planning entity and the origins of the line differ from those of SIERRA DESIGNS itself, which offers apparel and bags with outdoor functionality as well as gear such as tents and sleeping bags, and from its official casual line, which offers apparel and accessories for urban wear.

2009 Sub-brand
SIERRA DESIGNS OUTDOOR CASUAL LINE
Clothing

A casual line that brings outdoor functionality into streetwear

SIERRA DESIGNS OUTDOOR CASUAL LINE is the official casual line that presents the functiona

SIERRA DESIGNS OUTDOOR CASUAL LINE is the official casual line that presents the functionality developed by its parent brand through outdoor products in forms that are easy to incorporate into everyday fashion. According to the official description, it is intended for streetwear and offers products that combine outdoor functionality with fashion elements informed by current trends. In addition to apparel, it carries items such as bags, shoes, and socks. Whereas the parent brand centers on outdoor gear, including tents and sleeping bags, as well as technical apparel, this line covers clothing and accessories for everyday outfits. It is not an independent brand operated by a separate entity such as MT. RAINIER DESIGN, but a streetwear-oriented line offered under the SIERRA DESIGNS name.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about SIERRA DESIGNS

Country of origin, founding year, categories and parent brands.

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