Tagline
built from a step
TOJI is a running-focused activewear line developed by SAN SAN GEAR. Based in Seoul, South Korea, it is designed with consideration for an environment where the city and nature coexist. The brand name combines the Chinese characters 土 (토) and 誌 (지), meaning “a record on the ground,” and carries the message, “Our movements are recorded on the ground we walk on.” It avoids excessive complexity and pursues practicality, aiming to provide an optimal fit for both everyday life and the field while eliminating unnecessary embellishments. Kim Gi-un, representative of the running store wherever, which was involved from the planning stage in design, material selection, and field testing, also took part. It officially launched in 2026.
Concept
Our movements are recorded on the ground we walk on.