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URBAN RESEARCH iD
Basic information
Overview
URBAN RESEARCH iD is a menswear-focused label derived from Osaka-based URBAN RESEARCH, which began operating in Tokyo’s Shibuya district in 2009. Drawing on Tokyo street culture and trends, it offers original apparel, selections from domestic and international brands, and collaborations. With “Tokyo Street” as its slogan and “IDENTITY & IDEA” as its concept, it proposes clothes with a sense of identity and new ideas. It currently also offers unisex styles and is available at locations including the LUMINE EST Shinjuku store.
Concept
IDENTITY & IDEA
Tagline
Tokyo Street
Parent brands
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URBAN RESEARCH 1997
As a mainly menswear-focused line derived from URBAN RESEARCH, it puts forward the concept “IDENTITY & IDEA” and offers products that strengthen connections with Tokyo’s ever-changing street scene, culture, and trends. While the parent brand focuses on urban basics, this line is characterized by original clothing incorporating humorous ideas and collaborations with brands, individuals, and cultural scenes in Japan and abroad. Whereas ROSSO MEN is responsible for refined, practical menswear, iD takes on the role of foregrounding street sensibilities, unisex expression, and a youthful perspective.
A menswear-focused line derived from URBAN RESEARCH, centered on Tokyo street culture