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URBAN RESEARCH ROSSO MEN
Basic information
Overview
URBAN RESEARCH ROSSO MEN is a men's fashion line launched in November 2016 by Japan's Urban Research Co., Ltd. It primarily targets mature men, particularly those around their 40s, and offers realistic everyday clothing that incorporates current trends, drawing on military and American casual styles. Initially, it was sold mainly through ZOZOTOWN, with collections developed using digital marketing expertise and a wardrobe spanning outerwear, tops, and pants. It is now the men's label of URBAN RESEARCH ROSSO, offering clothing that emphasizes practicality and functionality.
Parent brands
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URBAN RESEARCH 1997
A men's label derived from URBAN RESEARCH ROSSO, it is responsible for a men's wardrobe distinct from the main ROSSO line for women. It offers products centered on shirts and coordinated sets, combining functionality suited to both commuting and everyday use with a neat appearance. While the men's line of URBAN RESEARCH covers a broad range of urban styles, ROSSO MEN is positioned as extending ROSSO's sense of quality and practicality into menswear, complementing the group's other men's offshoot lines.
ROSSO's practical men's wardrobe line