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URBAN RESEARCH Sonny Label

Basic information

Country
Japan
Founded
2014

Overview

URBAN RESEARCH Sonny Label is a private casualwear label launched in Japan in 2014 by Urban Research Co., Ltd. Incorporating the free-spirited atmosphere of the American West Coast, it offers men’s and women’s apparel and accessories under the keywords “trend, basic, and relaxation.” Centered on “ordinary everyday life spent at an unhurried pace,” it offers relaxed everyday wear, jeans, and hybrid apparel combining comfort and functionality.

Concept

Relaxed casual style incorporating the free-spirited atmosphere of the American West Coast. It brings a sense of freedom to ordinary everyday life spent at an unhurried pace.

Parent brands

  • URBAN RESEARCH 1997

    A private label of URBAN RESEARCH, this casual line incorporates the free-spirited atmosphere of the American West Coast, shaped by the parent brand’s editorial sensibility. Centered on trends, basics, and relaxation, it offers clothing and accessories that are easy to mix and match for everyday wear. While URBAN RESEARCH centers on an urban wardrobe, Sonny Label focuses on a more laid-back, weekend feel and comfort. Whereas DOORS takes a lifestyle-oriented approach encompassing clothing, food, and living, this line broadens everyday casual style with a focus on apparel and accessories.

    A relaxed casual line with a West Coast sensibility