Vault by Gucci

Country

Italy

Founded

2021

Category

Clothing / Art projects

Vault by Gucci is an experimental online concept store launched in 2021 by the Italian luxury house GUCCI, based on Alessandro Michele’s vision. It presents rare vintage and pre-owned Gucci items that have been restored and re-edited, and curates capsule collections and limited-edition pieces from external brands. It also incorporates initiatives in digital fields such as Web3 and the metaverse.

Free-dimensional and forever in flux, it is a place where Gucci’s past, present, and future coexist through the power of imagination.

• GUCCI 1921

  Launched in 2021 in the context of the centenary, it is an experimental platform operating separately from the main collection. In addition to curating and selling restored and refurbished vintage and archive pieces, it has served as a platform for capsules by emerging designers and external collaborations. In recent years, it has developed circular initiatives that make use of dormant stock and archive materials, such as Gucci Continuum, and has taken on the role of implementing experiments that are difficult to pursue in mass-production lines. It is positioned as an “alternative route” connecting Gucci’s past assets to current product planning, with a purpose distinct from those of other sub-lines such as Beauty, Décor, and Eyewear.

  An experimental platform for archives and circular initiatives