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White Mountaineering W.M.B.C.

Basic information

Country
Japan
Founded
2018

Overview

W.M.B.C. (White Mountaineering Base Camp) is a line launched from the Fall/Winter 2018 season by White Mountaineering, a fashion brand from Tokyo. Centered on items for camping, the line includes not only clothing but also gear for a range of settings, and is presented as one of White Mountaineering’s collections.

Concept

W.M.B.C. (White Mountaineering Base Camp) offers items for camping. Its range includes not only clothing but also gear for a variety of settings.

Parent brands

  • White Mountaineering 2006

    Announced as a new label launched by White Mountaineering from Fall/Winter 2018, this derivative line continues to feature W.M.B.C-related items in the official store. With camping and gardening among its themes of outdoor activities, it focuses on products that foreground outdoor and gear elements, and promotes collaborative projects with outdoor brands and others. While the mainline centers on apparel collections, this dedicated line extends the context into gear and practical equipment.

    A line focused on outdoor activities, gear, and collaborations