YEEZY

The “Season” series was developed as YEEZY’s core runway/collection line. Presented at events such as NYFW, it served to set out the brand’s design language and styling direction on a season-by-season basis. In contrast to collaboration lines intended for mass production and distribution (adidas YEEZY, YEEZY GAP), it functioned as an overarching concept that expressed YEEZY’s worldview most directly.

A collaborative footwear and apparel line bearing the YEEZY name, produced and sold by adidas. It served to bring the collection philosophy represented by YEEZY SEASON to market and distribute it through the supply network and product-development capabilities of a sportswear company, functioning as a commercial pillar of YEEZY. On October 25, 2022, adidas announced the discontinuation of the “adidas YEEZY” business.

A collaborative line by YEEZY and Gap. On June 26, 2020, Gap Inc. announced the “YEEZY Gap line,” clarifying a structure in which YEEZY’s design studio would develop contemporary basics and bring them to Gap’s customer base. It functioned as an entry point closer to everyday wear than YEEZY SEASON, while the later “Engineered by Balenciaga” became a derivative project within the line that heightened its expressive intensity. On October 25, 2022, Gap announced the removal of Yeezy Gap products and other measures.

A collaborative line developed as a spin-off project within “YEEZY GAP,” with Balenciaga (Demna) added. Vogue reported on the launch of the project of the same name and its aim of layering a luxury-side design philosophy onto the YEEZY × Gap framework to strengthen the product expression. It was positioned as a “higher-tier edited version” of regular YEEZY GAP, and the project also ended its run with the conclusion of Yeezy Gap.