Tagline
You Must Create
YMC is a British fashion brand founded in London in 1995 by Jimmy Collins and Fraser Moss. Incorporating influences from traditional workwear and military uniforms, it offers men's, women's and unisex collections centered on understated, functional clothing designed to stand the test of time. The brand takes “You must create your own design style,” the origin of its name, as its mission statement and call to action.
Concept
You must create your own design style