Yuzefi was founded in London in 2016 by Naza Yousefi. Centered on handbags, the brand offers leather goods, shoes, and ready-to-wear. Its official statement is “Yuzefi was created to offer an alternative to the overly commercialised landscape of fashion.” Its guiding principle is “fashion should be uplifting, approachable, and inclusive while still refined and forward-looking.”
Concept
The guiding principle is simple: fashion should be uplifting, approachable, and inclusive while still refined and forward-looking.